The global over-night hair treatment products market size was valued at USD 37.35 billion in 2024 and is expected to reach USD 61.36 billion by 2032, at a CAGR of 6.4% during the forecast period
The market growth is largely fueled by the increasing consumer focus on hair health, wellness, and self-care routines, leading to higher adoption of overnight hair treatment products that provide nourishment, repair, and hydration while minimizing daily styling efforts
Furthermore, rising consumer preference for convenient, time-saving, and effective hair care solutions is establishing overnight treatments such as hair masks, oils, and serums as essential additions to daily beauty regimens. These converging factors are accelerating the adoption of overnight hair treatments, thereby significantly boosting the industry's growth