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In recent years, sustainable fashion has become a hot topic — and for good reason. As climate change accelerates and fast fashion harms the environment, more consumers are demanding eco-friendly clothing options.
Sustainable fashion focuses on using organic materials, ethical labor practices, and reduced waste production. Brands like Patagonia, Levi's, and even H&M (through its Conscious Collection) are shifting toward greener methods.
Why is this trend growing? Because today's buyers — especially Gen Z — care about where their clothes come from. They want fashion that looks good and does good. Supporting sustainable fashion means less pollution, fairer working conditions, and a healthier planet.